The Hierarchy Of Digital Distractions
I notice these days that I can spend hours at my computer, in a cloud. A swampy blur of digital activity, smeared across various activities and media and software.
Emailing, writing, tweeting, designing, browsing, taking calls, Skyping, Facebooking, RSS Feeding – all blurred into a single technological trance.
In this diagram, each level in this hierarchy trumps the next.
So, if you get a new msg on Facebook, but your landline rings, you’l take the landline call. You might have a spasmodic moment of ‘uh? wadd I do’. But, usually, you’ll take the call.
Similarly, if you get a new SMS whilst opening a new online dating message, you’ll be hard pressed not to read that SMS. It’ll take a great force of will. You may attempt to do both simultaneously. But if you really observe yourself closely, one will take priority – even if it’s only by milliseconds. The SMS will win your attention.
And so on up the chart…
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