tum-tum stuff

Just Another Stuff For Unemployed Mind

Levi’s® Legacy

leave a comment »

It’s a little risky to embrace youthful rebellion in advertising right now, given that the real-world examples involve so much looting and burning. It’s odd, then, that Levi’s isn’t at least delaying the release of its new European ad campaign—which features somewhat menacing imagery of young people gathering, marching and confronting riot police, along with shots of stuff on fire. (Says the voiceover: “You can’t beat death. But you can beat death in life, sometimes.”) The ads were certainly created before this week (the one below was posted to YouTube today), and you could say the agency, Wieden + Kennedy in Portland, Ore., was simply prescient in capturing the zeitgeist. But with people dying in London, it’s a poor time to be exploiting such imagery to sell denim.

 

 

via ad freak

Advertisements

Written by Mjay

August 10, 2011 at 00:37

Posted in Mad Ad Stuff

Tagged with

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: