It’s a little risky to embrace youthful rebellion in advertising right now, given that the real-world examples involve so much looting and burning. It’s odd, then, that Levi’s isn’t at least delaying the release of its new European ad campaign—which features somewhat menacing imagery of young people gathering, marching and confronting riot police, along with shots of stuff on fire. (Says the voiceover: “You can’t beat death. But you can beat death in life, sometimes.”) The ads were certainly created before this week (the one below was posted to YouTube today), and you could say the agency, Wieden + Kennedy in Portland, Ore., was simply prescient in capturing the zeitgeist. But with people dying in London, it’s a poor time to be exploiting such imagery to sell denim.
via ad freak