How to build a business – Transparency
It is a talk by Morgan Spurlock, an American documentary filmmaker that you might know from Supersize Me. He is an extremely funny guy, too. He talks about the making of ”The Greatest Movie Ever Sold”, a documentary film about product placement, marketing and advertising which was itself financed through product placement. The goal of the film is Transparency. Very few companies want to participate, because they are struggling with the dilemma of loads of exposure and transparency. To them transparency means an uncertain outcome:“Who knows, maybe by the time your film comes out, we look like a bunch of blithering idiots”. Maybe in that case they were in the first place. They just did not want their clients to know it.