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Just Another Stuff For Unemployed Mind

How to build a business – Transparency

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It is a talk by Morgan Spurlock, an American documentary filmmaker that you might know from Supersize Me. He is an extremely funny guy, too. He talks about the making of ”The Greatest Movie Ever Sold”, a documentary film about product placement, marketing and advertising which was itself financed through product placement. The goal of the film is Transparency. Very few companies want to participate, because they are struggling with the dilemma of loads of exposure and transparency. To them transparency means an uncertain outcome:“Who knows, maybe by the time your film comes out, we look like a bunch of blithering idiots”.  Maybe in that case they were in the first place. They just did not want their clients to know it.

 

 

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Written by Mjay

August 21, 2011 at 19:58

Posted in FYI Stuff, Life Stuff

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