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Just Another Stuff For Unemployed Mind

Nike – Requiem for a Dream

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Here’s a new great ad by Saatchi & Saatchi Sao Paolo, the same guys that did Ronaldo’s Before & Afterfor Nike and called “Addiction”. This time the idea is to play with the concept of addiction. But not an addiction to something bad, an addiction to run.

A video that reminds a bit the aesthetic of Requiem for a Dream (a film that also was about addictions) and that is very well done, with a strange and fascinating atmosphere.





Written by Mjay

September 3, 2011 at 12:12

Posted in Mad Ad Stuff

Tagged with , ,

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