Nike – Requiem for a Dream
Here’s a new great ad by Saatchi & Saatchi Sao Paolo, the same guys that did Ronaldo’s Before & After, for Nike and called “Addiction”. This time the idea is to play with the concept of addiction. But not an addiction to something bad, an addiction to run.
A video that reminds a bit the aesthetic of Requiem for a Dream (a film that also was about addictions) and that is very well done, with a strange and fascinating atmosphere.